By George W. J. Hendrikse, Josef Windsperger (auth.), Ass. Prof. Dr. Josef Windsperger, Prof. Dr. Gérard Cliquet, Prof. Dr. George Hendrikse, Mika Tuunanen (eds.)
ISBN-10: 3790802026
ISBN-13: 9783790802023
ISBN-10: 3790826626
ISBN-13: 9783790826623
Franchising networks are experiencing nice luck in overseas enterprise association. Few books try and clarify the features of those networks. opposite to the present literature this e-book tackles extra theoretical difficulties relating to governance, association, wisdom administration, agreement layout, incentive and law matters either from the industrial and administration view element. It promises new theoretical and empirical effects relating to plural types, agreement layout, and information and strategic administration matters. Its objective is to supply researchers and practitioners new theoretical and empirical insights in a single of crucial fiscal phenomenon in the beginning of the 21st century: Franchising networks as organizational association for development and internationalization of firms.
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Extra info for Economics and Management of Franchising Networks
Sample text
Note that the level of the free-riding hazard at each outlet will depend both on the strength of the system's brand name and on the proportion of dissatisfaction the focal manager can dissipate to others in the system. That is, the level of the free-riding hazard will be a function of both the 45 value of the shared specific investment and the spillover potential. This dual component nature of the free-riding hazard leads to the following hypothesis: H3 : There is an interaction effect: The relationship between governance mode choice and one component of the free-riding hazard, is amplified by the level of the other component of the free-riding hazard, ceteris paribus .
As compared to local input measures used in previous studies, the proxy described above has two distinct advantages . , Caves and Murphy 1976; Norton 1988; Lafontaine 1992) were forced to rely upon industry-level information to create the related measure. Second, unlike many of the other studies, I have sufficient information to represent this construct using a continuous, rather than dichotomous, variable. Following prior studies (Brickley and Dark 1987; Norton 1988; Lafontaine 1992; Scott 1995), a measure of geographical dispersion is used to capture withinsystem shirking-related cost differences.
The arrangement attests to room for heterogeneity of strategies within aggregate franchise systems. Alternative governance arrangements can peacefully coexist for pricing strategy and tactics. 7 New Products In authorized franchised operations , new product generation may be completely centralized. For example, motor vehicle manufacturers can directly query consumers and develop new products that fit with consumer preferences and production realities . The franchised dealers seem unimportant in design of new products .
Economics and Management of Franchising Networks by George W. J. Hendrikse, Josef Windsperger (auth.), Ass. Prof. Dr. Josef Windsperger, Prof. Dr. Gérard Cliquet, Prof. Dr. George Hendrikse, Mika Tuunanen (eds.)
by Michael
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