By David Whitbread
ISBN-10: 0868406589
ISBN-13: 9780868406589
A accomplished reference consultant to the layout and creation of records. Written as a significant other quantity to the Commonwealth kind guide, The layout guide is an vital reference for standard and electronic publishing.
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Additional info for The Design Manual
Sample text
The aim of an information design project, and in fact of every design project, is to develop a viable product: a product that compares well with competing products, or serves a specific unique purpose. This means that a new product should satisfy at reasonable costs not only the needs of the user, but also those of the client/producer, and, when applicable, those of the distributor and retailer. Also the consequences of the introduction of the product for the environment may play a role in the development process.
As for the use of Indigenous Aboriginal and Torres Strait Islander forms within contemporary Australian design, the best examples come from contemporary Aboriginal artists like Sally Morgan, John Kundereri Moriarty of Balarinji and Jimmy Pike of Desert Designs. During the middle of the 20th century, there was a push by some white Australian artists to incorporate Aboriginal motifs into a hybrid Australian style. But, while diverting, this was largely unsuccessful because this appropriation is rarely handled with the care and understanding of the sacred connection of the forms with their meaning.
Think of your envelope as a cocoon that gradually reveals its contents—your message. By using a sequence of paper and colours in a job, you maximise the effect. For a publication, the cover and the text paper stocks should contrast, usually in weight with the cover heavier, but also in texture with the cover either smoother or more textural. You lose an opportunity to give pleasure to the reader if the cover and text papers are identical to the touch. Endpapers have also made a comeback for this reason.
The Design Manual by David Whitbread
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