By Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, Ina Saltz, Kathryn Henderson, Tyler Alterman
ISBN-10: 1592537022
ISBN-13: 9781592537020
Typography, Referenced is the only such a lot entire quantity overlaying each element of typography that any layout scholar, specialist clothier, or layout aficionado must recognize today.
In those pages, you'll find:
—Thousands of illustrated examples of up to date utilization in design
—Historical advancements from Greek lapidary letters to the motion picture Helvetica
—Landmark designs turning unmarried letters into typefaces
—Definitions of crucial type-specific language, phrases, principles, rules, and processes
—Ways know-how has motivated and complicated type
—The way forward for style on the net, cellular units, pills, and beyond
In brief, Typography, Referenced is the final word resource of typographic details and proposal, documenting and chronicling the complete scope of crucial typographic wisdom and layout from the beginnings of transportable variety to the current "golden age" of typography.
Read Online or Download Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography PDF
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Additional info for Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography
Example text
A good designer is at least a social typefaces in use, we see that many letter features distort or become less impor- Typeface design never happens in observer, decoding the culture of visual a vacuum. The designer acknowledges communication. A great designer is a tant to overall impression. The darkness the wider historical and cultural social commentator, adding a layer of of a block of text, the visual reinforce- environments in which a typeface interpretation and response. indd 33 Text Job:03171 Title:Typography Referenced (Rockport) Page: 33 33 9/22/11 11:50 AM This is a detail from one of the many sketches in the development of Antonio Cavedoni’s Enquire.
Any representations of letters made manually, regardless of the tool and the scale, are letterforms. Their maker controls their sequence and size and knows the dimensions and properties of the surface on which they are rendered. A hasty shopping list, Trajan’s column, John Downer’s brush-made signs. They’re all meaningful collections of letterforms. On the other hand, any representation of letters intended for mechanical reproduction is a collection of typeforms. The sequence in which a user places them and the size he or she will use remains unknown at the time of their making.
In many cases, contrast (230) in stroke weight is also readily apparent. Many claim that these are the most legible (330) in terms of character design and most easily read in terms of typography of the sans serif typefaces. They also most closely match the design characteristics and proportions of serif types. Many of these typefaces display a strong calligraphic (64) influence. indd 61 Text Job:03171 Title:Typography Referenced (Rockport) Page: 61 61 9/22/11 9:17 AM Sans Serif Geometric Simple geometric shapes heavily influence the construction of these typefaces.
Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography by Jason Tselentis, Allan Haley, Richard Poulin, Tony Seddon, Gerry Leonidas, Ina Saltz, Kathryn Henderson, Tyler Alterman
by Robert
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