Download PDF by Angharad N. Valdivia: A Companion to Media Studies (Blackwell Companions in

By Angharad N. Valdivia

A better half to Media reports is a complete assortment that brings jointly new writings by means of a global workforce to supply an outline of the theories and methodologies that experience produced this so much interdisciplinary of fields.

• Tackles a number of valuable strategies and controversies, geared up into six parts of analysis: foundations, creation, media content material, media audiences, results, and futures
• presents an obtainable element of access into this expansive and interdisciplinary box
• comprises the writings of popular media students, together with McQuail, Schiller, Gallagher, Wartella, and Bryant
• Now to be had in paperback for the path market.

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Viii–ix) The uncanny resemblance between this contemporary account and that of the Women’s Studies Group of the CCCS (quoted at the beginning of this chapter) would seem to indicate that, despite the passage of twenty-five years, “business as usual” remains rather firmly entrenched within academic institutions. In fact, as Charlotte Brunsdon has pointed out, feminist media scholarship has been only semi-institutionalized within the academy. Brunsdon speaks of “academic parallel universes in which a space of difference is cultivated alongside, in opposition to and sometimes in dialogue with, the mainstream” (1997, p.

They are, she argues, a “struggle about power with a clear material effectivity. One might therefore ask how far it is possible for the observer to ‘speak for’ the observed” (p. 191). Speaking about Women: Approaches to Media Content The question of how women are “spoken for” or “spoken about” is at the heart of the feminist critique of media content and its implication in the construction of gender. Within feminist scholarship the debate has moved on since the quantitative content analyses of “sex-roles and stereotypes” that typified the mainly North American research of the 1970s.

For example, Ann Gray herself, in an early study of the gendered use of home video, speaks plainly about a “classbased” identification with the women in her research: I consider this shared position as quite crucial to the quality of the conversations that I had with the women and that the talk that ensued was, in most instances, enriched by that shared knowledge. To put it quite directly, I am a woman in my study. (1992, p. 34) In fact, as Gray later reflected, “being a woman” in relation to the women in her study was much more ambiguous than she initially suggested.

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A Companion to Media Studies (Blackwell Companions in Cultural Studies) by Angharad N. Valdivia

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