By Henry Jenkins
Henry Jenkins at [email protected] (video)
Winner of the 2007 Society for Cinema and Media experiences Katherine Singer Kovacs publication Award
2007 selection extraordinary educational Title
Convergence Culture maps a brand new territory: the place previous and new media intersect, the place grassroots and company media collide, the place the ability of the media manufacturer and the facility of the patron have interaction in unpredictable ways.
Henry Jenkins, one in every of America's Most worthy media analysts, delves underneath the hot media hype to discover the real cultural ameliorations which are happening as media converge. he is taking us into the key global of Survivor Spoilers, the place avid net clients pool their wisdom to unearth the show's secrets and techniques earlier than they're published at the air. He introduces us to younger Harry Potter lovers who're writing their very own Hogwarts stories whereas executives at Warner Brothers fight for keep watch over in their franchise. He indicates us how The Matrix has driven transmedia storytelling to new degrees, making a fictional international the place shoppers song down bits of the tale throughout a number of media channels. Jenkins argues that struggles over convergence will redefine the face of yank pop culture. leaders see possibilities to direct content material throughout many channels to extend profit and increase markets. while, shoppers envision a liberated public sphere, freed from community controls, in a decentralized media setting. occasionally company and grassroots efforts make stronger one another, growing nearer, extra worthwhile family members among media manufacturers and shoppers. occasionally those forces are at war.
Jenkins presents a riveting advent to the area the place each tale will get instructed and each model will get offered throughout a number of media structures. He explains the cultural shift that's happening as shoppers struggle for keep watch over throughout disparate channels, altering the way in which we do enterprise, decide on our leaders, and teach our youngsters.
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Additional info for Convergence Culture: Where Old and New Media Collide
As they undergo this transition, the media companies are not behaving in a monolithic fashion; often, different divisions of the same company are pursuing radically different strategies, reﬂecting their uncertainty about how to proceed. On the one hand, convergence represents an expanded opportunity for media conglomerates, since content that succeeds in one sector can spread across other platforms. On the other, convergence represents a risk since most of these media fear a fragmentation or erosion of their markets.
The resulting struggles and compromises will deﬁne the public culture of the future. 1 Spoiling Survivor The Anatomy of a Knowledge Community Survivor (2004)—the astonishingly popular CBS show that started the reality television trend—does not just pit sixteen strangers against one another. Around each carefully crafted episode emerges another contest —a giant cat and mouse game that is played between the producers and the audience. Every week, the eagerly anticipated results are fodder for water cooler discussions and get reported as news, even on rival networks.
In both cases, these grassroots artists are ﬁnding themselves in conﬂict with commercial media producers who want to exert greater control over their intellectual property. We will see in chapter 4 that LucasArts has had to continually rethink its relations to Star Wars fans throughout the past several decades, trying to strike the right balance between encouraging the enthusiasm of their fans and protecting their investments in the series. Interestingly, as Star Wars moves across media channels, different expectations about participation emerge, with the producers of the Star Wars Galaxies game encouraging consumers to generate much of the content even as the producers of the Star Wars movies issue guidelines enabling and constraining fan participation.
Convergence Culture: Where Old and New Media Collide by Henry Jenkins