By Shanti Kumar
ISBN-10: 025203001X
ISBN-13: 9780252030017
Shanti Kumar's "Gandhi Meets top Time" examines how cultural imaginations of nationwide id were reworked through the speedy development of satellite tv for pc and cable tv in postcolonial India. to judge the starting to be impact of international and household satellite tv for pc and cable channels considering the fact that 1991, the publication considers a variety of fabrics together with modern tv programming, ancient files, felony files, coverage statements, educational writings and journalistic debts. Kumar argues that India's hybrid nationwide identification is manifested within the discourses present in this number of empirical resources. He deconstructs representations of Mahatma Gandhi because the Father of the kingdom at the state-sponsored community Doordarshan and people discovered on Rupert Murdoch's celebrity television network.This ebook heavily analyzes print ads to track the altering prestige of the tv set as a cultural commodity in postcolonial India and examines exposure brochures, promotional fabrics and programming schedules of Indian-language networks to stipulate the function of vernacular media within the discourse of digital capitalism. The empirical proof is illuminated via theoretical analyses that mix various ways resembling cultural reviews, poststructuralism and postcolonial feedback. Shanti Kumar is an assistant professor of conversation arts on the collage of Wisconsin, and coeditor of "Planet television: a world tv Reader". this can be a quantity within the sequence "Popular tradition and Politics in Asia Pacific", edited by way of Poshek Fu.
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Additional resources for Gandhi Meets Primetime: Globalization and Nationalism in Indian Television
Example text
Cosponsored by the Indian Agricultural Research Institute, the Department of Atomic Energy, the Ministry of Information and Broadcasting, All India Radio, and the Delhi administration, the Krishi Darshan program catered to rural viewers, who were provided with community television sets in eighty villages near Delhi. With the active involvement of the government of India and its various agencies to promote broadcasting as a medium for national development, television left its Delhi moorings, as transmission centers were set up in cities and towns across India during the early 1970s.
In solely economic terms, the political expediency of national programming was irrelevant to advertisers and sponsors who were willing to negotiate with the state-sponsored network in order to gain access to its monopoly over viewership. Thus, national programming on Doordarshan represents a postcolonial genre of Indian television that makes possible the mutual legitimation of the hegemony of the political and economic elites in the national community. indd 35 10/18/05 11:32:38 AM 36 gandhi meets primetime stood merely in terms of the political-economic calculations of the media elites.
K. 44 Extending Ramanujan’s dramatic exercises in theatrical performances to the realm of electronic media, I add a fifth question to focus attention on the role of television in mediating collective imaginations of nationalism in postcolonial India. ” in five different ways: Is there an Indian community of television? Is there an Indian community of television? Is there an Indian community of television? Is there an Indian community of television? Is there an Indian community of television? Depending on where one places the emphasis, the question contains many other questions that, as Ramanujan reminds us, are “are real questions—asked again and again when people talk about India”45 The answers, as Ramanujan reveals, can be just as many.
Gandhi Meets Primetime: Globalization and Nationalism in Indian Television by Shanti Kumar
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