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Despite some members coming from different Latin American backgrounds, overall people within CSC are usually British nationals, who identify strongly with Cuba. By showing their solidarity to Cuba, the principal aim of the campaign is to show that there is an alternative to the neo-liberal system. The political project of the campaign is directed towards defending Cuba’s right to national sovereignty, independence, and self-determination, without outside interference. After 50 years of blockade, the Cuba Solidarity Campaign calls for the end of the blockade and for the normalization of diplomatic, economic, and cultural relations with the island.

During the years that followed the end of the dictatorship, the environmental movement arose thanks to the influence The Ethnography of Digital Activism 29 of different political cultures and tensions. In the first place environmental activism was triggered by local needs and influenced by ideas of regional autonomy that were linked to the national question (Recio, 1992:81–83). In the second place environmentalism in Spain was influenced by other new social movements, especially by feminist and pacifist social movements (Sánchez, 2005) as well as by anarchist discourses (Recio, 1992).

The understanding that there is a bound relationship between human values and technological use and that this relationship is defined by local settings is at the very heart of the media as practice approach (Couldry, 2004; Brauchler and Postill, 2010). Couldry (2004) has argued that in order to fully understand people’s media practices scholars must focus on the principles and beliefs whereby these practices are ordered. This is particularly true when we think about the context of social movements because, as scholars have shown, activists and activist groups develop self-reflexive perceptions of the “things” they do with and expect from the media at large (Atton, 2002; Downing, 2000; Mattoni, 2012).

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Introduction to Cable Technology


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