By Julian McDougall
ISBN-10: 041568126X
ISBN-13: 9780415681261
There were seismic shifts in what constitutes (the) media in recent times with technological advances ushering in complete new different types of manufacturers, shoppers and modes of supply. This has been mirrored within the method media is studied with new theories, suggestions and practices coming to the fore. Media stories: the fundamentals is the fitting advisor to this altering panorama and addresses middle questions including:
Who, or what, is the media?
What are the most important phrases and ideas utilized in analysing media?
Where were the affects of the globalization of media?
How, and via whom, is media made within the twenty first century?
Featuring modern case reports from around the globe, a word list and recommendations for additional studying, this is often the fitting creation to media reports this present day.
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Extra info for Media Studies: The Basics
Sample text
Venegas 2010: 93) So we can see that a successful student of media must be careful to avoid such prescription – assuming a worldview from a Western, developed nation perspective and seeing change and transformation as being consistent across borders. At the same time, it is true that patterns of power – the relationship between ownership, control, regulation, information and expression are changing, and that technology is playing a big part in that, albeit hugely staggered ‘revolution’. THE FUTURE In 2011, a range of academics, researchers and teachers joined forces to create a ‘Manifesto for Media Education’ (Fraser and Wardle 2011) to look ahead to the future and describe the directions that Media Studies might follow.
Being a student of media always involves making media, but the critical perspectives are the same whether we are analysing ‘real’ media or our own creative work – these are questions of power, representation, identity (local, national, global) and meaning-making. For these we need high levels of critical media literacy. FURTHER READING All of the work referred to in this chapter is listed in the bibliography at the end of the book, but the key recommended reading on the material covered in this chapter is as follows: Buckingham, D.
Angles add to meaning – a high POV shot suggests superiority, while a low-angle POV shot conveys weakness. Camera movement adds another layer – a zoom can highlight emotion on a character, jerky hand-held POV shots can provide tension and convey a sense of involvement in action sequences. Focus is used to highlight important elements in the narrative/ storyline. Of course, these are things we don’t think about too much when ‘just watching’. In fact, ‘just watching’ is difficult to avoid when studying media.
Media Studies: The Basics by Julian McDougall
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