By Philip N. Howard
ISBN-10: 0521847494
ISBN-13: 9780521847490
The political crusade is without doubt one of the most vital organisations in a democracy, and no matter if factor, or candidate, particular, it really is one of many least understood organisations in modern political lifestyles. With proof from ethnographic immersion, survey info, and social community research, Philip Howard examines the evolving act of political campaigning and the altering association of political campaigns during the last 5 election cycles, from 1996 to 2004. Over this time, either grassroots and elite political campaigns have long past on-line, equipped multimedia options, and developed advanced relational databases.
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Additional info for New Media Campaigns and the Managed Citizen (Communication, Society and Politics)
Sample text
Republican leaders could then catch inconsistencies in Democratic statements and produce their own instant parry (Johnson-Cartee and Copeland 1997). Some public policy officials were beginning to use computers to model scenarios, and it was found that the process of modeling was itself an important process of negotiation between the stakeholders in public policy debates. The concreteness of computer models forced stakeholders to share and classify their expectations openly, turning the act of computer modeling into an act of consensus building (Dutton and Kraemer 1985).
Some public policy officials were beginning to use computers to model scenarios, and it was found that the process of modeling was itself an important process of negotiation between the stakeholders in public policy debates. The concreteness of computer models forced stakeholders to share and classify their expectations openly, turning the act of computer modeling into an act of consensus building (Dutton and Kraemer 1985). At the time, social scientists were most interested in how computers were used by political parties and grassroots movements, but the lobbyists used computers most adroitly.
The first examples of negative online advertising appeared, and researchers acknowledged that online discussion groups were not necessarily more honest, fair, or respectful than political debate offline. But research also found that in comparison with other media, the internet seemed to have a constructive role in political debate (Klotz 1998a,b). Academic research began to make tentative claims about the relationship between having an effective Web site and getting more votes (D’Alessio 1997; Rash 1997; Johnson et al.
New Media Campaigns and the Managed Citizen (Communication, Society and Politics) by Philip N. Howard
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