By Vineeta Sinha
ISBN-10: 0415873630
ISBN-13: 9780415873635
Sustaining a Hindu universe at a regular lifestyles point calls for a rare diversity of spiritual experts and formality paraphernalia. on the point of perform, devotional Hinduism is an embodied faith and down to earth in a materiality, that makes the presence of particular actual items (which while utilized in worship additionally hold great ritual and symbolic load) an critical a part of its non secular practices.
Traditionally, either companies and gadgets required for worship have been supplied and produced by way of occupational groups. the virtually sacred connection among caste teams and occupation/profession has been sincerely severed in lots of diasporic destinations, yet importantly in India itself. As such, talents and services required for generating an array of actual items as a way to help Hindu worship were taken over by way of clusters of people with out conventional, ancient reference to caste-related wisdom. either the transference and disconnect simply famous were an important for the final word commodification of items utilized in the act of Hindu worship, and the emergence of the same advertisement hence. those advancements condense hugely complicated procedures that want cautious conceptual explication, a job that's fascinating and incorporates huge, immense strength for theoretical reflections in key fields of study.
Using the lens of ‘visuality’ and ‘materiality,’ Sinha bargains insights into the typical fabric spiritual lives of Hindus as they attempt to maintain theistic, devotional Hinduism in diasporic locations--particularly Singapore, Malaysia, and Tamilnadu--where non secular gadgets became commodified.
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Extra info for Religion and Commodification: 'Merchandizing' Diasporic Hinduism
Sample text
The intellectual critique that the designation of a religious identity in the label ‘Hindu’ and the use of ‘Hinduism’ to denote a single, unified, coherent religious tradition are alien impositions and distort forms of religiosity practised Downloaded by [INFLIBNET Centre] at 10:11 23 September 2012 ‘Mapping’ Spaces and Objects 25 in the Indian subcontinent, constitutes the starting point for students of Hinduism today. However, the latter also have to contend with the easy adoption and acceptance of these terms by practitioners themselves who have legitimised and normalised them as valid and meaningful categories.
For Singapore, in the last 180 years or so, a distinct Indian and Hindu space has emerged where it is possible to obtain almost any item required for sustaining the cultural and religious life of the community on the island. The marking of this particular site on the island as ‘Indian’ or ‘Hindu’ is by no means accidental. It reflects early patterns of settlement, determined by the larger politico-economic logic of the British colonial government. The latter’s plan to apportion parts of the island for occupation by different groups of ‘natives’ is shown in the indelible mark of emergent racial spatialization on the island.
In this I make a case for approaching diasporic spaces Downloaded by [INFLIBNET Centre] at 10:11 23 September 2012 26 ‘Mapping’ Spaces and Objects as the site for innovation, creativity and invention. For Singapore we see at work the inevitable role of elements of an inherited religious tradition, but with local creating and producing something quite novel, unique and distinct, certainly as a result of encounters with non-Indian and non-Hindu cultural and religious traditions. The description ‘Hindu Diaspora’ alludes to the presence of individuals and communities (originating from ‘India’), performing rituals and festivals that can be encapsulated within the fold of the label ‘Hinduism,’ now located outside ‘India,’ some for 6 to 7 generations.
Religion and Commodification: 'Merchandizing' Diasporic Hinduism by Vineeta Sinha
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