By Erik Saelens, Kurt Frenier
Overseas best sellers meet in a bar. they begin talking... and so they see in one another a keenness for model advertising and marketing. for an entire 12 months, they bombard one another with rules at the that means and way forward for manufacturers, advertising, the area and existence. This booklet is the interesting tale in their extreme discussion written in a distinct storytelling kind and on the velocity at which they reside their lives. From Antwerp and Dubai… to the world!
Join Erik and Kurt on their 365 daylong marketinglife travels throughout fifty one towns, 17 nations, four continents and eight time zones.
The first advertising ebook that reads like a novel!
More details on http://www.brandhome.com/buddhabook
Read or Download Two marketing buddies walk into Buddha: The first marketing book that reads like a novel PDF
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Additional resources for Two marketing buddies walk into Buddha: The first marketing book that reads like a novel
Sample text
Brandhome method® stuff. It’s important that we speak the same language when addressing such an important aspect. I once wrote a column in the professional press to describe what the world would look if the misunderstandings as we have them in branding would be similar in nuclear science. Got it?? Here we go. Identity is who you are. And holds 2 time dimensions. The IST is who you are today; the SOLL is who you want to be tomorrow. Identities evolve over time, while sticking to their initial core.
I am wondering if and when Ferrari will start making a diesel car. Porsche already has one... the Cayenne. I believe that brands should stay real close to the ownable place they have in the heads of their consumers. And that they should focus on anchoring themselves in the hearts and minds of their targets groups. I know it is kicking in an open door, but think about how many brands just can’t get enough and keep on pushing the same brand name into new product market combinations. You can’t be all things to all people.
Bright colors. Bright identity. I always liked that one. Their brand image however is more along the lines of rebelliousness, irreverence, being controversial. Those gel together for them through tone-of-voice: bold, daring, shaking the tree, criticizing, starting conversations and movements. And thus, bringing opposites together. Now, for both Harley and Benetton, the identity and the image side are well synced. Great. That isn’t always the case. Right? Look at banks ... BIG gap between their identity, their image, and their reputation, right?
Two marketing buddies walk into Buddha: The first marketing book that reads like a novel by Erik Saelens, Kurt Frenier
by Michael
4.5