Download e-book for iPad: Communicating Science: A Practical Guide by Pierre Laszlo (Author)

By Pierre Laszlo (Author)

ISBN-10: 3540319190

ISBN-13: 9783540319191

ISBN-10: 3540319204

ISBN-13: 9783540319207

Do you've got new and fascinating – even notable – effects that you just desire to be well-known by way of your clinical colleagues, or understood through the general public? do you need to express your rules to coverage determination makers? speaking technological know-how is the e-book to refer to. Separate sections provide recommendation on attaining friends, most people or choice makers. every one of those major elements comprises subsections, instructions and Genres, with entries prepared in alphabetical order. This e-book may be beneficial to someone having to transform medical info into an simply intelligible and fascinating narrative.

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Extra info for Communicating Science: A Practical Guide

Sample text

This will help you to slide into your talk proper. Because you need to grab the attention of the audience, your opening lines should be terse, well-built, elegant and distinguished. Write them down in advance and memorize them. The same holds for TAKING THE FLOOR your closing statement. Keep in mind the Golden Rule of public speech: start by telling people what your story consists of, then tell it, and finish by summarizing what you have said. Try to feel at ease. Dress comfortably. Have a drink and your throat lozenges within reach on the lectern, or on a nearby table.

Thus this will be my first recommendation. Write for the generalist, not for the specialized reader. This will compel you to take a bird’s-eye view of your work: what did you achieve exactly? What were the bases for launching this study? Which will stand as your most robust conclusion? What are others in the field likely to pursue in direct filiation? You need also to be reminded that you are competing for the attention of the readership in a flood of other printed material. Your prospective reader is leafing through the pages of a periodical on a computer screen, or negligently turning the pages of an actual journal, while giving full attention to information from the Web.

After your very last editing, read the manuscript one last time for this sole purpose. I have so far emphasized only the aspect of service to the readership. However, the index is also a tool for you, the author. It is a detailed analytical table of contents, magnified to the utmost detail. Hence, you can use it as an organizing scheme. It is not unknown for a conscientious author to compose the index for a book before writing a single line of the manuscript. By doing so, you will ensure that all the topics you wish to include will be covered, and all the authorities cited.

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Communicating Science: A Practical Guide by Pierre Laszlo (Author)

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