By Anne Hill, James Watson
ISBN-10: 184966563X
ISBN-13: 9781849665636
Publish yr note: First released June 1st 1989
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The Watson and Hill dictionary in its 8th edition provides a clean and accomplished evaluation serving all point of the examine of media and conversation. It offers a close compendium of different elements of private, team, mass media and net conversation and is still an important resource of data for all these drawn to how verbal exchange impacts our lives.
The Dictionary of Media and verbal exchange Studies has supplied scholars and most of the people alike with a gateway into the examine of intercultural communique, public family and advertising communications because 1984. New entries during this version discover the profound shifts that experience taken position on this planet of communique lately.
The influence of the hot on-line leviathans resembling Amazon, fb, Google, Twitter and YouTube is measured opposed to the conventional dominance, globally, of the mass media. different subject matters contain the fascinating alterations affecting public provider broadcasting, the position of advertisements and PR, the character and quantity of rules, the impression of globalization and the consumerization of data and tradition.
This quantity seeks to make its twenty-first century readers extra media literate, in addition to extra serious shoppers of recent information.
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Additional info for Dictionary of Media and Communication Studies (8th Edition)
Sample text
Attribute dimensions of agenda-setting See agenda-setting. Attribution theory Concerned with the psychological processes by which individuals attribute causes to behaviour. Such attribution can be dispositional – behaviour attributed to such factors as personality and attitude; or situational – behaviour attributed to factors in the situation. We may, for example, blame a person’s failure to gain employment on his/her laziness (dispositional attribution) or on the state of the economy (situational attribution).
A trigger event essentially ‘simplifies the nature of a complex issue into a form that the public can more easily understand’. Agitprop The Department of Agitation and Propaganda was created in 1920 as part of the Central Committee Secretariat of the Communist Party of the Soviet Union. Its responsibility was to use all available media – especially film – to disseminate information and ideas to the population of the world’s first Communist state. The term ‘agitprop’ has come to be used to describe any unashamedly political propagandizing.
They may stimulate a range of behaviours, from political demonstrations to altruistic acts such as donating money to good causes. The authors cite the model as avoiding ‘a seemingly untenable all-or-nothing position of saying either that the media have no significant impact on people or society, or that the media have an unbounded capacity to manipulate people and society’. Where the model is open to most serious criticism is in its assumption that the societal structure and the media structure are independent of one another, and that these are in some sort of equilibrium with audience.
Dictionary of Media and Communication Studies (8th Edition) by Anne Hill, James Watson
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