By Richard Lauchman
ISBN-10: 0814478522
ISBN-13: 9780814478523
Uncomplicated, easy writing is convincing, saves time and forestalls misunderstandings yet will be not easy to accomplish. This consultant indicates how one can take into consideration writing which can simplify how writers to settle on to specific their principles. It examines the explanations why many enterprise individuals with solid talents write lengthy, complex sentences - then is helping them holiday the behavior. The ebook bargains 35 strategies for writing easily, concisely and with emphasis. Readers can methods to: write with verbs rather than nouns; come to a decision whilst to exploit passive as opposed to lively verbs; use modifiers appropriately; continue equivalent principles parallel; and use idiom. the writer additionally discusses the right way to advance a pragmatic vocabulary, and conquer difficulties many writers have with traditional phrases.
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Extra info for Plain Style: Techniques for Simple, Concise, Emphatic Business Writing
Sample text
But it is also easily improved. All that is required of Stansfield is that he (1) practice good faith in writing and (2) adopt more practical assumptions about what his readers need. We'll turn now to what Mr. Strunk called attitudes of mind: those assumptions that form the soil of judgment. Page 17 Practical Thinking To write in plain style, we need to think about writing in a certain way (a way that might be called practical). Our assumptions about writingwhat it should look and sound like, what it should accomplish, and so forthnot only manifest themselves in every sentence we write, but they dictate style.
Complicate To make a simple idea complex. concise Describes a sentence that is clear on first reading and contains no superfluous word. The sentence We need new policy guidelines is brief, but it is not concise, because it is unclear. We need guidelines for the new policy or We need new guidelines for the policy would be concise. Note that each revision contains two more words than the ambiguous original. Clarity demands the additional words; the key to being concise is to eliminate unnecessary words.
65 21. Be judicious with that and which. 68 22. Use discretion when omitting that and which. 70 23. Place modifiers precisely. 73 Page vii 24. Hyphenate to create the appropriate emphasis. 81 25. " 84 26. Don't vary terms without reason. 88 27. Vary terms only to avoid undue repetition. 89 28. Elaborate only when necessary. 92 29. Punctuate for nuance, not merely for clarity. 93 30. Do not allow dogmatic folderol to interfere with plain style. 96 31. Split the infinitive when emphasis requires it.
Plain Style: Techniques for Simple, Concise, Emphatic Business Writing by Richard Lauchman
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