By Sayre P. Schatz
ISBN-10: 1349016764
ISBN-13: 9781349016761
ISBN-10: 1349016780
ISBN-13: 9781349016785
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Additional info for South of the Sahara: Development in African Economies
Example text
34 6. Consultants, specialists, subsidiary services of all kinds, and sources of advice and information are often lacking altogether in Africa, and when available they are frequently oflow quality and are more expensive than in more developed economies. Market research services are inadequate; capable accounting services may be unavailable; consulting engineers and architects are few. These services are often crucial for firms operating in the difficult economic environment of Africa. 35 A substantial array of subsidiary sources of information and advice available, and often free, to businessmen in developed economies may be unavailable in Africa.
The van salesman, however, tried to demonstrate the radios during the day in areas which received only inadequate daytime transmission. He therefore did more harm than good, for the audiences thought that the radios were defective. 63 Sometimes the sales agents cannot be trusted. When Nigerian entrepreuneurs were asked about obstacles to the formation of joint ventures with other Nigerian businessmen, 74 percent of those surveyed spoke of financial untrustworthiness. 64 There are other marketing problems.
As a result the entrepreneur in Africa is more likely to order supplies that are not fully suited to his purposes. l ? An example 35 South oj the Sahara is provided by the Nigerian factory for rubber-soled shoes, established with the latest plant and equipment in 1959, which suffered expensive and protracted delays because the raw material imports proved unsatisfactory. 2. Whether or not he ordered suitable equipment or other inputs, the businessman operating in Africa has not uncommonly found that the goods specified were not delivered or did not arrive in good condition.
South of the Sahara: Development in African Economies by Sayre P. Schatz
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