Elizabeth Keathley's Digital Asset Management: Content Architectures, Project PDF

By Elizabeth Keathley

ISBN-10: 1430263768

ISBN-13: 9781430263760

Electronic Asset administration: content material Architectures, venture administration, and growing Order out of Media Chaos is in case you are making plans a electronic asset administration procedure or attracted to changing into electronic asset managers. This booklet explains either the aim of electronic asset administration platforms and why a firm may need one. The textual content then walks readers step by step throughout the issues enthusiastic about deciding upon, staffing, and protecting a DAM. This ebook is devoted to supplying you with an exceptional base within the universal matters, either felony and technical, in launching a fancy DAM able to offering visible seek effects and workflow suggestions. Containing pattern activity versions, case reports, go back on funding versions, and costs from many best electronic asset managers, this e-book offers an in depth source for the vocabulary and tactics linked to electronic asset administration. it could actually even function a box advisor for approach and implementation specifications you could have to examine.

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Extra info for Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos

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Professional Development Highly successful digital asset managers attend conferences and continuing education programs, read professional literature, and participate in professional associations. The DAM field is growing and changing so quickly that participation in professional development activities is absolutely necessary in order to keep up with the technology and new processes. Constant professional development is not optional for a digital asset manager; it’s part of the job. Teaching DAM-Related Courses Critical to the successful adoption and integration of a DAM into the workplace is the availability and frequency of courses on how to use a DAM, how to upload and download assets, and how to get help with these tasks.

Traditional Hosting and Storage All of the server environments, storage, and vendor option scenarios will present your DAM team with the question of whether you want your system to live in the cloud, in a traditional storage environment, or in a hybrid of the two. The cloud is a type of hosting architecture that connects many hundreds of thousands of servers to the Internet, allowing them to share computing resources. Because all the computers linked to a cloud environment are able to add or remove resources like CPU cycles, memory, and network storage, servers can scale memory and bandwidth up and down via the Internet service.

Establish an enterprise digital asset cataloging and metadata standards strategy; communicate and validate this strategy to appropriate stakeholders, successfully implementing this strategy and monitoring its progress across all business lines • Develop project schedule with digital asset managers; estimate, negotiate, and obtain resources to meet project requirements; maintain, adjust, and update program and project plans and identify and communicate project risks as needed • Develop support teams, user guides, a DAM help desk, and training programs to provide user application support that ensures a large user community is able to use digital asset management tools efficiently, minimizing any potential loss of productivity from user inexperience, user error, or any other user issue that may prevent them from working with digital assets in the enterprise • Establish digital asset management storage and retention programs that store the appropriate digital assets at the appropriate times, not only supporting the needs of the business today, but also anticipating the future needs of the business by enabling future programming and future sales by enabling efficient search, use, reuse, and repurposing as needed • Establish enterprise digital asset management strategies that enable the effective monetization of content, understanding the requirements of Sales, Business Development, and Marketing groups • Work with YOC’s IT organization to build buy-in for strategies and planning • Define and drive YOC’s Master Digital Asset Management strategy • Establish and maintain budgets Digital Asset Manager Compensation Average: $75,000 (USD) Job Description A paragraph or two about your company/organization should be at the top of each job description, so that potential employees know who you are and what they might be getting into.

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